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AMASPA
Service / 02

Ads that earn the first three seconds.

Creative strategy and short-form ad production for products that need attention and can back it up.

At a glance
Timeline
1–2 weeks per creative sprint
Format
Sprint or monthly retainer
Best for
Founders and small teams
First step
A short project note
Tell me what you're building
The short version / 02

The work, without the theatre.

Paid social doesn't fail because the targeting is broken. It fails because the first three seconds give nobody a reason to stay. I start with the angle — the tension, the promise, the proof — then build the creative around it.

I write, direct, and edit. When a concept needs a creator on camera, I bring in the right person and run the brief. You get a small library of testable variations, not one precious hero video.

What changes / 03
01

A real hook

The first frame says something worth stopping for — and the next five seconds earn the next five.

02

More shots on goal

Multiple angles and edits so you can test instead of guess, with a clear read on what's working.

03

A repeatable system

A creative bank you can extend, with notes on the angles, hooks, and formats worth doubling down on.

What's included / 04

Everything you need, nothing you don't.

The exact scope is shaped around your project. These are the pieces most engagements include.

Offer, audience, and competitor research
Hook and angle development
Scripts and shot lists
Creator casting and direction
Short-form editing, captions, and sound
Platform-ready exports in 9:16, 1:1, and 16:9
Testing variants and iteration notes
Who it's for / 05

A good fit if this is you.

  • Consumer apps and DTC products running paid social
  • SaaS products with a visual or emotional use case
  • Founders who need to test creative without hiring a full agency
  • Brands with an offer that's ready to scale
I've built and marketed my own products — which means every ad has to survive my own conversion standard, not just a moodboard review.

Amber Anand

Founder, AMASPA · Patna, India

About Amber
Questions / 06

The useful details.

If the answer you need isn't here, ask it directly. I reply within one business day.

Ask a question
Do you appear in the ads?
I can, for the right concept. More often I direct a creator who fits the audience. Either way, I own the concept, script, and edit.
How many videos do I get?
A standard sprint starts with four to six variants built around two or three distinct angles. We can expand once we know which angle is earning attention.
Do you handle media buying?
No. I focus on the creative. I'm happy to work alongside your media buyer and build variants around their testing plan.
What do you need to start?
Your product, your offer, any existing customer research, and access to a few real users if possible. The best ads are usually hiding in the things customers already say.
Can you edit footage we already have?
Yes. If you have creator footage or product shots, I can turn them into a coherent set of ads. I'll tell you honestly if the raw material isn't strong enough.
Keep looking

The other ways I can help.

Service / 02

Have a project in mind? Let's talk.

Tell me the goal, the timeline, and what's in the way. I'll tell you honestly whether I'm the right fit — and what I'd do first.

Start a project[email protected]

Open for select projects